03-SEP-1102.SE01 Lecture: Entrepreneurship Management

Course offering details

Instructors: Prof. Dr. Utz Dornberger

Event type: Seminar

Org-unit: 07-Small Enterprise Promotion and Training

Displayed in timetable as:

Subject:

Crediting for:

Hours per week: 3

Language of instruction: English

Official course description:
•The Entrepreneur and the Business Idea (characteristics of entrepreneurs, entrepreneurship theory, customer benefit, USPs)
• Tools for Idea Management (brain storming, brain writing, morphological box, service blue printing, bionic, functional analysis, semantic intuition, idea evaluation)
• Developing a Business Plan (structure of a business plan)
•Market research (market research instruments, questionnaire development, market research process, tool for market research)
•Marketing and Distribution (4 Ps, 7 Ps, pricing strategies, distribution strategies, distribution channels)
•Financial Planning (investment planning, personnel planning, profit & loss, cash flow)

Appointments
Date From To Room Instructors
1 Tue, 15. Oct. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
2 Tue, 22. Oct. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
3 Tue, 29. Oct. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
4 Tue, 5. Nov. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
5 Tue, 12. Nov. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
6 Tue, 19. Nov. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
7 Tue, 26. Nov. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
8 Tue, 3. Dec. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
9 Tue, 10. Dec. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
10 Tue, 17. Dec. 2019 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
11 Tue, 7. Jan. 2020 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
12 Tue, 28. Jan. 2020 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
13 Tue, 4. Feb. 2020 09:15 12:45 Seminarraum S413 S 4.202 Prof. Dr. Utz Dornberger
Contained in modules
Module
03-SEP-1102 Entrepreneurship Management (WiSe 2019/20)
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Instructors
Prof. Dr. Utz Dornberger