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03-SEP-2201 Innovation Management in Small- and Medium-sized Enterprises
Module details
Module Owner:
Prof. Dr. Utz Dornberger; Daniel Probst; Alfredo Suvelza Galarza
Duration:
1
Number of electives:
0
Credits:
10,0
Start Semester:
summer semester 2018
Aims
:
? Introduction to specific aspects of management of the innovation process in companies
? To get to know the specific concepts of innovation management
? To be able to apply the innovation management tools
? Application of concepts in achievement of solutions in case studies
Content
:
Innovations are important factors for strengthening the competitiveness of any enterprise. Product and service innovations oriented to new or existing markets, as well as the development and implementation of new production processes and organizational structures are decisive factors in the marketplace. In market-driven innovation processes, the company’s attention is focused on the newly discovered unfilled need of the potential customers. Today’s possibilities to access information worldwide have changed the role of the customer in the global marketplace. Market-driven innovation management requires a systematic approach that allows for understanding and developing solutions which effectively respond to the fulfilment of the users’ needs. The “customer’s voice” must be integrated from the beginning in order to identify the clients’ needs, wishes and the changing customer trends. Hence, the fuzzy nature at the front end of innovation processes requires the application of effective techniques and tools to drive this integration in a consistent way.
Bibliographical reference
:
Dornberger, U. and A. Suvelza (2012): Management of the fuzzy-front-end of innovation. SEPT Book Series, Leipzig University.
Registration periods
Phase
Block
Register from | to
End cancellation
Einschreibung
Vorlesungszeit
05.03.2018 17:00 | 18.03.2018 23:00
Courses
Number
Name
Mandatory
Semester
Credits
03-SEP-2201.SE01
Innovationsmanagement in Klein- und Mittelunternehmen
Yes
0,0
03-SEP-2201.SE01
Seminar: Innovation Management in SMEs
summer semester 2018
03-SEP-2201.ÜB01
Entwicklung von neuen Produkten und Dienstleistungen
Yes
0,0
03-SEP-2201.ÜB01
Case Study Analysis
summer semester 2018
Requirements
Course/Final module requirements
Requirements
Compulsory pass
Weighting
Final module requirements
project work
Yes
1
Final module exams
Exam
Date
Instructors
Compulsory pass
1 project work
Time tbd
Prof. Dr. Utz Dornberger; Daniel Probst; Alfredo Suvelza Galarza
Yes
Module Owner
Daniel Probst
Jorge Alfredo Suvelza Galarza
Prof. Dr. Utz Dornberger
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