03-SEP-2201  Innovation Management in Small- and Medium-sized Enterprises

Module details
Module Owner: Prof. Dr. Utz Dornberger; Daniel Probst; Alfredo Suvelza Galarza

Duration: 1

Number of electives: 0

Credits: 10,0

Start Semester: summer semester 2018

Aims:
? Introduction to specific aspects of management of the innovation process in companies
? To get to know the specific concepts of innovation management
? To be able to apply the innovation management tools
? Application of concepts in achievement of solutions in case studies

Content:
Innovations are important factors for strengthening the competitiveness of any enterprise. Product and service innovations oriented to new or existing markets, as well as the development and implementation of new production processes and organizational structures are decisive factors in the marketplace. In market-driven innovation processes, the company’s attention is focused on the newly discovered unfilled need of the potential customers. Today’s possibilities to access information worldwide have changed the role of the customer in the global marketplace. Market-driven innovation management requires a systematic approach that allows for understanding and developing solutions which effectively respond to the fulfilment of the users’ needs. The “customer’s voice” must be integrated from the beginning in order to identify the clients’ needs, wishes and the changing customer trends. Hence, the fuzzy nature at the front end of innovation processes requires the application of effective techniques and tools to drive this integration in a consistent way.
Bibliographical reference:
Dornberger, U. and A. Suvelza (2012): Management of the fuzzy-front-end of innovation. SEPT Book Series, Leipzig University.
Registration periods
Phase Block Register from | to End cancellation
Einschreibung Vorlesungszeit 05.03.2018 17:00 | 18.03.2018 23:00
Courses
Number Name Mandatory Semester Credits  
03-SEP-2201.SE01 Innovationsmanagement in Klein- und Mittelunternehmen Yes 0,0  
03-SEP-2201.SE01 Seminar: Innovation Management in SMEs   summer semester 2018  
03-SEP-2201.ÜB01 Entwicklung von neuen Produkten und Dienstleistungen Yes 0,0  
03-SEP-2201.ÜB01 Case Study Analysis   summer semester 2018  
Requirements
Course/Final module requirements Requirements Compulsory pass Weighting
Final module requirements   project work Yes 1
Final module exams
Exam Date Instructors Compulsory pass
1  project work Time tbd Prof. Dr. Utz Dornberger; Daniel Probst; Alfredo Suvelza Galarza Yes
Module Owner
Daniel Probst
Jorge Alfredo Suvelza Galarza
Prof. Dr. Utz Dornberger